LONG-established Belfast-based PR firm Duffy Rafferty Communications has joined international public relations agency network L’Attitude, which brings together 19 hand-picked, independent like-minded agencies from across Europe, America, the Middle East and Asia.
L’Attitude is a hub for showcasing ideas, creativity, global insights and best practice, and operates through a specifically built web portal, designed to ensure that agency members can quickly and easily find other agencies in other parts of the world, with experience in the right sectors to support with campaign planning and execution.
Founded by UK-based agency the Lucre Group, all members share common working principles, as well as high standards when it comes to execution and measurement. The network also serves as a mutually beneficial new business feeder for all members.
“This is fantastic news for DRC and its clients,” said Lawrence Duffy, managing director of DRC.
“Joining L’Attitude gives us the ability to offer a truly global PR service to existing and potential clients, via our 19-strong agency network around the world.
“As the network’s Irish representative, we hope this agreement will also generate new business for DRC from clients around the world looking for PR representation in this unique and vibrant part of the world,” he added.
Sophie Spyropoulos, owner-director at L’Attitude founding member Lucre, added: “In an ever more connected world, having the ability to quickly and effectively deliver impactful campaigns across other territories has never been more important.
“We’re already seeing a huge amount of collaboration among our agency members,and it’s fantastic to see L’Attitude coming to life. We look forward to growing the depth and breadth of the agency members over the next year.”
Duffy Rafferty Communications, established in 1987 as GCAS before a management buy-out by Lawrence Duffy and Michael Rafferty in 2006, works on an all-Ireland basis with a wide range of household name clients including Stena Line, Jet2, The National Lottery, Four Star Pizza, Boost Drinks, Molson Coors and Du Pont.
