Love Island stars Camilla Thurlow and Jamie Jewitt are among the celebrities who have donned a Pudsey Bear hat to raise money for BBC Children In Need.
Louise Redknapp, Jorgie Porter, Rebecca Adlington and Jenni Falconer are also wearing the bright yellow creation to support the #PutAHatOn campaign launched by outdoors retailer JD Outdoors.
The stars are encouraging people across the UK to join them and buy their own Pudsey hat, with the proceeds helping to support disadvantaged children and young people across the UK.
JD Outdoors CEO Lee Bagnall, said: “The eye-catching hats are a fun way for people to support BBC Children in Need – marrying the UK’s favourite bear, Pudsey with our love of the great outdoors.
“We also want supporters to spread the BBC Children In Need message even further, so if people share a picture wearing a hat on social media with the #PutAHatOn they will be in with a chance of winning a host of exciting prizes – get sharing!”
Children In Need’s chief executive Simon Antrobus said: “We’re thrilled that JD Outdoors are supporting BBC Children in Need by producing the hats this year.
“Money raised through the sale of the Pudsey hats really will go on to make a lasting, positive difference to young lives in communities across the UK.”
The hats are £6 and all proceeds go directly to BBC Children In Need, with at least £4.80 from each sale being donated to the charity. They are available from all JD Outdoors retailers – including Blacks, Millets, Ultimate Outdoors and Go Outdoors, both in store and online.
:: The BBC Children In Need Appeal Show is on BBC One on November 17.
