Business

New whiskey emporium to help drive Belfast tourism

Sarah Harvey, brand manager, Powers Irish Whiskey and Joe Magowan, Powers Irish Whiskey ambassador at the launch of the new single cask
Sarah Harvey, brand manager, Powers Irish Whiskey and Joe Magowan, Powers Irish Whiskey ambassador at the launch of the new single cask

A BELFAST whiskey shop owned by the man behind the Duke of York and Harp Bars is now stocking a rare 14-year-old single cask.

The Friend at Hand, located on Hill Street in the Cathedral quarter, was opened in January by Willie Jack and has already established itself as a leading emporium of rare Irish whiskeys.

Now a new partnership with Powers has added another rare whiskey to its ever-growing collection.

Bearing a 14-year-old age statement, the special Powers Single Cask Release was hand selected by Midleton Distillery’s Master Blender in collaboration with The Friend at Hand and bears all the hallmark spicy flavours of Powers, complemented by the velvety mouthfeel, which characterises great pot still whiskey.

Mr Jack said he was confident the rare whiskey, which is presented in an inscribed wooden box, would be sold out within months.

"This is an exceptional 14-year-old Powers. The packaging and presentation, the story of Belfast and the liquid inside combine to make this a very special whiskey indeed. With the quality of the whiskey, the presentation and the venue that we will be selling it from, I am confident this will be sold out within a few months.”

The limited-edition Powers Single Cask Release has been bottled exclusively for The Friend at Hand and is priced at £175 a bottle

“This release – and all of our whiskeys - are available only to those that purchase from our whiskey shop on Hill Street,” Mr Jack said.

"I want people to come to Belfast, stay in our hotels, eat in our restaurants, drink in our bars, use our black taxis and to buy their whiskey here. It would be very easy to sell these special bottles online but I am trying to drive Belfast this way," he added.