COFFEE brand Barista Bar is accelerating its brand development with the launch of a new loyalty scheme and range of new snacking treats.
The innovative digital format loyalty scheme includes a card and handy key fob to replace the previous printed cards, and has been developed to enable Barista Bar to provide more offers to consumers, including an introductory free coffee and congratulatory free birthday coffee.
Cards are available in over 340 Spar, EuroSpar, Vivo and VivoXtra stores and points can be collected straight away. Once the consumer registers their card online at www.mybaristasbar.com they’ll be able to redeem their first free coffee and be rewarded with a free drink after every nine purchased.
Henderson Foodservice’s business development director Mark Stewart-Maunder said: “Over 20,000 people have signed up already and we’re thrilled with the reaction from consumers.
“This is the first large-scale loyalty scheme to be launched by Henderson Group and we’re excited to offer customers rewards to enhance their Barista Bar experience.”
Barista Bar - which is also launching treat slices and protein bites aimed at consumers who want a grab-and-go snack with their coffee - is owned by Henderson Foodservice, and since launching in March 2015, has opened nine new coffee stations every month.
