LEADING local businesswoman Judith Totten, who was recently announced as a recipient of an MBE, is to join the board of Serious PR to help steer the company through a three-year development strategy.
Ms Totten, who is founder and managing director of Upstream and a board member of Invest NI, will serve as non-executive chair of the award-winning PR firm.
She joins as Serious marks its 10th year in business with news of a strategic growth plan fuelled by a wave of new business wins for a range of clients in the food, luxury brand, construction and professional services sectors.
The Belfast firm, set up by former regional newspaper editor David McCavery, recently moved to new, larger city-centre premises and, next month, plans to launch a new digital specialism aimed at assisting local companies to harness online marketing.
It has doubled its full-time staff complement within the past six months and anticipates further job creation as it expands its offering to businesses throughout the UK and Ireland.
David said: “We have a clear vision for where we want to be by 2021 and I believe, with Judith’s extensive experience and business insight, we will successfully evolve to become a genuine go-to communications’ consultancy. She is truly indefatigable and inspiring.”
Judith said she believed by working together with Serious she could fulfil a great passion of hers to assist SMEs in Northern Ireland.
Serious describes its ideal client as ambitious, with a great story to tell. Its client servicing team, led by associate director Dawn Hesketh, serves a diverse portfolio including Tesco NI, AG, Kestrel Foods, Outsource Solutions, Brightwater Recruitment and Lough Erne Resort. More than 60 per cent of its fees are now delivered outside Northern Ireland for local companies.
