A NEW Belfast bar brand is set to create 40 jobs at a well-known city centre location and could be soon rolled out across Ireland.
'Pug Ugly’s' is the latest venture from hospitality entrepreneur, Mark Beirne and is set to open in August at the former site of Morrison's Bar on Bedford Street, in close proximity to the newly opened Grand Central and Maldron Hotels.
The new brand, which will target the growing tourism trade, young professionals and the burgeoning night time economy is set to be the first of five possible outlets across the island of Ireland, with other sites being sought in Derry, Dublin, Galway and Cork.
Mr Beirne, who has helped create popular city centre venues such as Filthy McNastys, Rita’s, the Perch and Sweet Afton, is working with chef and business partner Colin Dalley on the latest venture and believes he can enjoy similar success with the new brand.
"Pug Ugly’s is a brand that our team has been planning for some time following research on consumer demands and expectations within city centre bars. However, location would always be key and when the opportunity came up to develop a building of the calibre of the former Morrison’s bar in the heart of the city, we knew we had the missing link," he said.
“Belfast is changing and with growing tourism, a thriving night time economy and the expectation of quality food offerings throughout the day Pug Ugly’s will resonate with a diverse demographic. We are very confident in the concept and design and are excited by the opportunity of replicating the brand in other city locations."
Dublin-based O’Donnell O’Neill Design is developing the interior, while Mr Dalley has developed a bespoke food offering that reflects the diversity of the new brand.
In addition to Pug Ugly's Mr Beirne is also, along with publican Jim Conlon, spearheading a £1 million redevelopment at McCracken’s Bar in Joy’s Entry. The expansion of the Belfast pub, announced in April, is set to create 40 new jobs, with work currently ongoing at the site.
