BELFAST-based haircare company We Are Paradoxx has developed the world’s first cordless three-in-one hair tool following a £150,000 investment in research and development backed by Invest Northern Ireland.
The company, which has also benefited from business angel funding from HALO, has created a new Supernova appliance which straightens, curls and creates wave hairstyles.
We Are Paradoxx - which has created four additional jobs as a result of its development - works with an array of globally renowned retailers, including Harvey Nichols, Saks Fifth Avenue, ASOS and Ulta Beauty.
Its founder and chief executive Yolanda Cooper said: “Our company values innovation, quality and sustainability. This is an exciting time for us, with the creation of our new Supernova hair appliance, as well as accessing new markets.
“We proactively champion local business and act to reduce our carbon footprint. Supernova has been manufactured locally by specialist engineers and each of our products is packaged using sustainable 90 per cent plastic-free aluminium.
"As well as assisting us with R&D investment, Invest NI has helped us explore new markets across the globe.
“This has allowed us to build our business’ brand internationally and establish relationships that are key to our global success. We are now focusing on expanding our eco-friendly product line and developing our Belfast team further, to grow our international portfolio.”
Dr Vicky Kell, director of innovation, research and development at Invest NI, added: “Our grant for R&D supports businesses to develop products and technologies that improve their competitiveness in global markets.
“We Are Paradoxx has identified a unique and innovative market opportunity. It is a great example of how investing in innovation and R&D can open opportunities for a company in the global marketplace. The company now has over 40 global retail customers.
“Through our market visit programmes, we have helped the company to secure global export contracts in Ireland, Italy, France, Russia and the US.”
