HEALTH food company Linwoods has unveiled a new visual identity, including a new brand logo and pack design, following a major customer research project and a £500,000 investment.
The rebrand champions the health qualities of the Armagh firm's product range and encourages customers to take care of themselves by adding nutrients and vitamins to their diet.
As part of the rebrand, the company has also launched a new 'Immunity Campaign' to educate consumers on the health-related benefits the products provide.
The new-look packs will roll out into all supermarkets and health food stores in the UK and Ireland including Holland & Barrett, Planet Organic and Whole Foods from this month and the rebrand campaign will run across video on demand, digital and social media platforms.
John Woods, founder and owner of Linwoods Health Foods, said: “Consumption and food habits have changed significantly in recent years and we know our products play a big part in helping people live a healthier life, so it’s important we are able to support our customers and provide them with nutritious, organic foods and helpful wellness advice.
“We have improved our brand and on-pack messaging to communicate the benefits of each product and this is complemented by new, modernised and vibrant packaging. Our logo has also been updated to highlight the authentic plant-based, natural credentials of Linwoods.”
The company has experienced considerable growth in recent months, establishing a foothold in a number of regions including the UK and Ireland, France, Spain, Italy and the Netherlands.
Last year it successfully launched a new range of Multiboost Milled Organic Hemp seed blends in France and Spain and are set to launch these nutritious products in the rest of the market this summer.
“We are committed to enhancing people’s health and wellbeing through plant based foods and have further plans to bring new, exciting, natural and nutritious food to the market and are confident Linwoods is well placed to continue to achieve further growth in the years to come,” John added.
The family-owned company has a growing portfolio of products including nutrient rich seeds, nuts and berries that are cold milled to protect the health properties and to enable the body to better absorb the nutrients within them.
