EAST Belfast business hub Townsend Enterprise Park has launched a new ‘Made in Townsend Street’ marketing support package to help its 46 businesses in post Covid-lockdown.
The initiative includes three-month PR and social media marketing campaign for each business to help raise awareness of their service and product offerings to the wider business community.
Throughout the pandemic Townsend Enterprise Park (https://townsend.co.uk) - a charitable organisation whose aim it is to stimulate social and economic regeneration – supported businesses with rent relief and a business advisory support offering.
The new ‘Made in Townsend Street’ initiative is an extension of that and will be rolled out in traditional media, through public relations and on social media. The campaign will tell the stories of the different trades people, business services, community organisations and charities housed within the Enterprise Park.
Townsend Enterprise Park is home to 46 SMEs employing more than 300 people, and provides flexible workspaces, meeting, and training and conference rooms.
Businesses housed on-site include a ceramics company, ice creamery, a specialist reupholster, a business courier service, shop front & shutter makers, butcher and a series of charitable organisations including a homeless charity, to name but a few.
Townsend Enterprise Park, has been a thriving hub of industry for more than 30 years and recently celebrated a 100 per cent occupancy rate for the first time in its trading history.
Its chief executive Margaret Patterson McMahon said: "As we navigate our way out of an economically devastating lockdown, we wanted to do all we could within our budget and power to support the businesses we have on-site.
“Every single business we have here is unique and is doing its utmost to not only survive but to thrive, and we have a big role to play in that.
"Townsend Enterprise Park opened in 1987 with an ethos of creating local employment and incubating homegrown businesses, and we are proud to sit at the very heart of this historic community.
“Our ethos is based on encouraging the development of business, while stimulating social and economic regeneration. The park is a charity, and while it is profit making, it is not profit taking.
"Throughout the disruption of the pandemic, Townsend's board and management has worked hard to promote a mutually supportive network approach. We have protected our tenants by providing assistance as they deal with major cash-flow issues, providing advice and support tailored to each business and their needs.
“This new initiative is the next step in an ongoing commitment to growth and we hope to help share the amazing stories to the rest of Northern Ireland and beyond.”
