WATCH company Enoksen, which assembles its own designed watches using top quality mechanical movements and components from Japan and Germany, is to open its first bricks and mortar retail outlet in Belfast on Saturday
The unit will provide a customer-centred workshop in which clients can choose the components to create a bespoke wristwatch. The watch can then be assembled by Enoksen technicians and completed on site.
Company founder Hans Enoksen, a Dane who has lived in Belfast since 2013, says the unit is the first of its kind.
“We are a small company with an eye to personal customer service and have been successful in the online sales of our watches through our e-commerce site but I believe many people still want to touch and feel the item before buying,” he said.
“The Enoksen Workshop at Lockview Road in Stranmillis, which will be operated on an appointment basis, will provide this physical interaction and engagement.”
Enoksen watches have been much in demand since they first launched three years ago, so far selling in 60 countries around the world, from New Zealand to Canada.
The selection of styles is based on tried and tested, conventional designs but the branding, movements and cases place Enoksen in a unique market position.
“Our watches are made from ultra-reliable Seiko movements” says Mr Enoksen.
“The high-quality cases are German and the final assembly will soon be transferred from Germany to be completed here in Belfast.”
