ONE of the north’s largest motor retail groups Shelbourne Motors has overhauled its communications network as part of a new digital investment designed to drive greater connectivity across its operations.
Last year it opened a new £5 million multi-franchise complex in Newry, adding Renault, Dacia and Kia retail outlets to its citywide business.
And in a next-stage development, the company has completed a significant overhaul of its telecommunications network by introducing the latest cloud-based technology to enhance all phone and digital services for customers, staff and suppliers.
The work was carried out by independent telecommunications and IT company Rainbow Communications, which installed a new internet-based telephony system, including a new, dedicated leased line which ensures that all internet traffic can travel uninterrupted and securely between sites.
Shelbourne Motors' sales director Paul Ward said: “Being online has never been more important, and this new investment and focus means we are better equipped to deliver the best service consistently, efficiently and effectively at all times, and in a way that customers want to be served.
“Following a £5 million investment in providing new, world class facilities for our customers, this is a savvy and timely investment which means we can always deliver the best service quality across our dealerships, whether online or on the phone.”
Stuart Carson, sales and marketing director at Rainbow Communications, said: “As a preferred trusted provider to Shelbourne Motors for more than a decade, we’ve worked side-by-side as partners focused on business growth, improvement and customer service.
“We're delighted to be playing a significant strategic role in the company’s 50-year success story by ensuring it is always best equipped with the latest technology that delivers capacity, security and the reassurance it needs to always be at its best.”
In addition to providing a new leased line service, Rainbow also installed a new high-tech Avaya business communications solution, providing Shelbourne Motors with secure and seamless phone calls, email phone system, instant messaging and audio video conferencing.
