CRISP maker Tayto said its online sales rocketed by 140 per cent during 2020.
In all, the Tandragee snack group said it delivered crisps to 37 countries last year.
Amid global travel restrictions due to the ongoing Covid-19 pandemic, Tayto said its ‘taste of home’ offering did particularly well over Christmas, with a quarter of all online sales recorded over the festive period.
Tayto’s famous yellow cheese and onion crisp packets were the group’s best seller, with its crisp selection box coming in second.
Online sales were dominated by orders from England, Scotland Wales. But Tayto said its crisps were also sent as far as as Nepal, South Korea, Vietnam, Qatar and Bermuda in 2020.
The Tandragee-based group’s marketing director, Elly Hunter, said: “We’re delighted to have been able to be part of so many Christmas celebrations throughout the world in 2020 as our much loved Tayto brand travelled far and wide to bring the taste of home to so many people.
“Our online sales are continuing to grow even still, which just goes to show that Mr Tayto will be making more people ‘Tayto happy’ further afield than ever before for a while yet.
