CO Derry marketing automation software company Zymplify is investing £1.5 million in its business and intends creating 26 more jobs.
Portstewart-based Zymplify produces sales and marketing automation software to help businesses scale fast.
Invest NI has offered the firm £182,000 towards the creation of the jobs which, when in place, will generate more than £1.5 million of additional annual salaries a year for the north coast area.
Recruitment is under way for posts in sales, customer support, marketing, technical and management roles.
Michael Carlin, chief executive of Zymplify, which besides Portstewart also has advisory hubs in Belfast, London, Boston and Manchester, said: "Our platform makes the lives of marketers easier. In one easy to understand dashboard, they can plan and analyse their digital and social marketing activities in real-time.
“We announced an ambitious growth and development plan back in 2018 and over the last three years we have been working hard to grow and strengthen our business.
“Invest NI's support has been integral in our success to date. The marketing automation space has proved to be very fast growing worldwide and our new staff will help us to carve out a larger piece of this market and fulfil the potential we know our business is capable of.”
Alan McKeown, Invest NI’s executive director of regional business, added: “We have offered the company business advice and guidance, R&D support to innovate its services, skills support and financial assistance to grow its team.
“Combined, this is helping Zymplify grow its reputation in the global automated software market and assisting it to meet demand for its services with new products now on board and new contracts secured in GB, RoI and Europe.”
