BUDGET retailer Poundland has announced plans to introduce chilled and frozen sections for around half its stores in the north by the end of next month.
The discounter has already trailed the new ranges in its Cookstown, Armagh and Lisnagelvin shops over the past six months.
Poundland said it will now roll it out into 13 more stores by the end of November. The retailer has around 33 stores in Northern Ireland. It also owns the Dealz chain in the Republic.
The new ranges will include ready meals, pies and pizzas, as well as frozen desserts and ice-cream.
The chilled and frozen sections have already been installed in around 200 GB stores over the past two years. Poundland moved to acquire frozen food supplier Fulton Foods in Ocotber 2020.
The retailer’s country manager, Olivia McLoughlin, said “It’s a very exciting time for us here in Ireland as we grow and expand.
“We’ve opened a number of stores both in Northern Ireland and the Republic of Ireland this year with more in the pipeline,” said Ms McLoughlin.
“But it’s not just about store openings, it’s also about the transformation of our offer for customers.”
Known internally as ‘Project Diamond’, Poundland described the £25 million investment in chilled and frozen part of the biggest transformation in the retailer’s 30-year history.
