Business

Simply Fit Food secures fresh supply deal for 20 Russell’s stores

Simply Fit Food founders Evelyn Garland and Luke Judge
Simply Fit Food founders Evelyn Garland and Luke Judge

SIMPLY Fit Food, a supplier of convenience meals made from wholesome natural ingredients, has secured a deal to supply 20 Russell’s convenience stores across Northern Ireland with a new range of healthy meals.

Founded by Evelyn Garland and Luke Judge in 2016, the Drogheda-based business was acquired last year by Around Noon, the Newry-headquartered food-to-go manufacturer.

Its latest listing with Russell’s follows the launch of a brand new range of high protein meals into more than 20 Dunnes Stores and 15 Applegreen service stations in the Republic.

Boasting four new flavours – Pasta Arrabbiatta, Chicken Pesto Pasta, Chicken & Ham Carbonara and Thai Style Chicken Curry – the range is high in protein, low in fat and starts from as little as 431kcals per portion.

A healthy meal solution for consumers with busy, active lifestyles, the new high protein range is also an ideal option for athletes and gym-goers mindful of their calorie and protein intake.

As well as being available in-store from selected retailers, the range can be also be delivered direct to consumers throughout Northern Ireland and the Republic as Simply Fit Food relaunches its online delivery platform.

Co-founder Evelyn Garland says: “The launch of our newest range into retail outlets in Northern Ireland and the Republic of Ireland, alongside the rollout of our new e-commerce platform, means we’re in an excellent position to respond to growing consumer demand for convenient, healthy meal options made with high quality and locally sourced ingredients.”