ARMAGH-based Gilfresh Produce has secured a contract with Asda to supply five lines of its branded prepped vegetable products across all of the retailer’s stores in the north.
The range includes diced carrot and turnip, carrot batons, sliced carrots, carrot, cauliflower & broccoli and sliced leeks, all of which feature updated Gilfresh branding and improved packaging.
Established by the Gilpin Family in 1965, the firm grows, packs, processes, and distributes a wide range of core and prepared vegetables from the company’s Loughgall headquarters.
Caroline Dalzell, head of sales and marketing for Gilfresh Produce said: “As suppliers of Asda’s own label products since 2005, we're delighted to secure listings for our range of Gilfresh branded products. We're excited to work with Asda to showcase our produce and we hope shoppers will see our prepped veg on shelf and support local.”
Cathy Elliott, Asda’s buying manager for NI Local, added: “We are committed to helping showcase local producers and supporting their growth, something reflected in bringing Gilfresh Produce to shoppers with increased local brand visibility on shelf.
“Not only does Gilfresh supply fresh high-quality vegetables but they are also truly committed to minimising the travel miles of their produce and working to incorporate green energy to reduce their carbon footprint, making their products a sustainable purchase too.”
