ULSTER Bank branches across the north are set for significant revamp as part of major brand refresh which will adopt the style of flagship NatWest branches in cities across England and Wales.
The changes have already begun at its 470 sq metres central Belfast branch beside the bank's Donegall Square East headquarters, and work will continue at its other branches across the north later this year.
The investment will see the bank move away from its traditional blue and adopt a new purple colour and 'Tomorrow Begins Today' brand positioning, with the inside and outside signage changed to Ulster Bank's refreshed logo.
There will also be significant works to modernise its banking hall, with new lounge space, upgraded digital signage, and consultation rooms upgraded with video banking functionality. Back-office and staff areas will also be refreshed.
"It will visually associate us more closely with NatWest Group, one of the largest banks in the UK, and its marketing and initiatives, and this is a real positive for Ulster Bank and Northern Ireland," according to Terry Robb, head of retail banking at Ulster Bank.
"The Donegall Square East branch will focus on fulfilling five key roles: building awareness, trust and access, delivering human service and transactions, putting our purpose into action, supporting communities, and helping activate digital journeys.
"The investment will bring the branch into line with our exciting new brand look and feel and will create a modern space that really meets the needs of our customers today."
He added: "From this week, customers are beginning to see our refreshed brand appearing across our digital channels including our website, app and social media, as well as in our advertising.
"Changes to signage and branches will start to happen in the weeks and months ahead."
