Jonzara is a family-run fashion business with retail stores in Newtownards and Lisburn and a £1million plus online store selling across domestic and international markets.
Since moving to the IRP e-commerce trading platform in 2018, this fashion-focused company has gone from strength to strength and has enjoyed online sales growth upwards of 120 per cent.
From day one on the IRP the company saw an increase in traffic, conversion rate and Average Order Rate (AOV), leading to strong compound growth.
The collaboration with IRP Commerce and getting access to bespoke trading data on its IRP platform is what Managing Director, Jonathan McCann, says also forms part of Jonzara’s ongoing success.
“For a business of our size collaboration is everything. When searching for a new platform provider, we wanted to find a company that was aligned to our growth ambitions and could partner with us along the way.
“We realised very quickly that IRP Commerce is that company. The IRP World ecosystem brings us a knowledgeable team that regularly suggests good ideas focused on profitability and at the same time wants to steer our business in the right direction.
“Far too often e-commerce companies lead you down a path that isn’t right for your business or they are in it for a quick return.
“IRP Commerce’s ethos is to work for us long term and focus on profitable strategic growth, and that’s an important objective for us.”
Platform developments and functionality is something that IRP Commerce is constantly investing in by creating new and essential features within its IRP platform.
It recently launched the IRP Version 8 that puts trading data at the heart of the e-commerce solution and allows business owners to make decisions in real time to improve the profitability of their e-commerce operation.
“Data is crucial for me as a business owner,” says Mr McCann.
“The IRP platform gives me full visibility and has a very user-friendly interface.
“Through IRP trader data I can see the most profitable sales channels, returns data, best-performing brands and best-performing products all at the click of a button, allowing me to react quickly.
“E-commerce is a very fast-paced industry and it is very much about reacting quickly to high selling products or trying new products to see how they perform.
“For us, the IRP platform gives all these core data points in one place to allow us to make the best decisions.”
Covid and lockdowns have been a game-changer for many companies in the e-commerce space, with some seeing sales and profits skyrocket, but what effect did it have on Jonzara?
“Like everyone else I found Covid a difficult time, as did our retail outlets in particular with the various lockdowns forcing stores to close. That said, it also highlighted the opportunities, particularly within e-commerce.
“On the back of the growth we had, we are expanding our warehouse, digital marketing and web teams and also focusing more on international sales.
“Currently the UK is our main market, and we feel there is a lot more international scope for our products. The IRP is one of the best platforms for the international approach in terms of multicurrency, multi-design, bespoke messaging for different countries, different markets, flexibility when selling in multiple countries and so on.
“We are looking forward to the future and are excited to see where that takes us.
IRP Commerce provides the excellent ongoing support element we need to continue driving our business forward.”
For more details please visit www.irpcommerce.com
