Davina McCall is Joan Of Arc, Ann Widdecombe Florence Nightingale and Krishnan Guru-Murthy Jimi Hendrix as they channel their “inner rebel” for Stand Up To Cancer.
The stars are promoting the joint fundraising campaign from Cancer Research UK and Channel 4.
Other celebrities taking part include Alan Carr, who dressed up as Marlon Brando, Kirstie Allsopp (the Queen), Scarlett Moffatt (The Hunger Games character Katniss Everdeen), Kimberly Wyatt (Dame Vivienne Westwood), Anita Rani (M.I.A) and Laura Whitmore (Cyndi Lauper).
Launched in 2012, Stand Up To Cancer raises money to support research to save lives in the UK.
Presenter McCall, who lost her sister to cancer, said: “Getting involved in Stand Up To Cancer is a no-brainer when you think that one in two of us is going to get cancer at some point in our lives.
“But cancer doesn’t have to be the really scary word that it used to be. Thanks to research, there’s real hope and there are great prospects for the future. It’s something that we can absolutely conquer by raising money and supporting Stand Up To Cancer’s scientists.”
She added: “I chose Joan Of Arc as my rebel hero because she was French, and I’m half French. She’s the ultimate strong woman… (an) incredible role model and in some ways reminds me of Stand Up To Cancer – rebelling against this awful disease by taking a different, bolder route.”
Channel 4 News host Guru-Murthy said: “I had a little trepidation about dressing up as Jimi Hendrix in case I didn’t do him justice. When I told my 11-year-old what I was doing he looked at me and said, ‘You’re just so embarrassing’. But it’s for a great cause!”
Rachel Carr, head of Stand Up To Cancer, said: “The UK’s spirit and determination to join forces against cancer has never been stronger. Our scientists are carrying out work that will change what it means to get a cancer diagnosis, speeding up the development of kinder, more effective treatments. We’re making huge progress and this is just the start.
“We hope that people across the UK will be inspired by our brilliant celebrity supporters to get involved, join the rebellion and stop cancer in its tracks.”
The Stand Up To Cancer campaign continues through September and October with organisers calling on people to get involved by doing everything from “waxing or shaving body parts” to “dusting off aprons to create and sell “ballsy bakes” to raise cash.
For more information visit Standuptocancer.org.uk.
