Estonian ride-hailing service Bolt has launched service in London two years after a short-lived attempt to expand in the capital.
The company, previously known as Taxify, kicked off its service on Tuesday with a half-price deal aimed at challenging rivals including Uber.
Bolt promises cheaper prices for passengers and a bigger cut of earnings for drivers than its competitors.
Starting today you can finally Bolt in London, benefitting from happier drivers and lower fares. ⚡️🇬🇧 #ridewithbolt #boltapp #londonhttps://t.co/dRvFnsfFa4
— Bolt (@boltapp) June 11, 2019
Its previous London launch in 2017 came to an abrupt end after the city’s transport authority ordered the company to stop because it was not licensed to accept private vehicle hire bookings.
The company resumed service after rebranding earlier this year to remove confusion over whether it is a licensed taxi operator.
Tallinn-based Bolt operates in 100 cities in 30 countries in Europe, Africa and Australia.
