Maxol has completed its re-development of Maxol Belvoir Service Station on the Milltown Road in Belfast following an investment of £3.6 million.
The six-month project has seen the large site reconfigured with a new forecourt and large new convenience store.
The investment is part of a wider, £84m five-year capital investment programme that Maxol is delivering across its network to meet the increasing demand for convenience-led forecourt services that include coffee, groceries and food-to-go.
The Belvoir station is operated under license by Maxol’s retail partner Henderson Group, and it offers the latest Spar concept in a new store that has nearly trebled in size.
The newly expanded forecourt now has 51 car parking spaces including four accessible parking bays.
Maxol Group chief executive Brian Donaldson said: “It’s exciting to see our investment programme deliver another service station of the future. The opening of Maxol Belvoir sees the continued roll-out of our sustainable forecourt design and demonstrates our ongoing commitment to being a more sustainable forecourt convenience retailer, offering only the highest quality of facilities and products.
“This is what modern roadside retail looks like. We’ve focused on the food and convenience offer so that customers can now pop in throughout the day for a grab-and-go breakfast or lunch from the Delish Deli, a barista-style coffee or they can do a basket shop for any meal occasion in our newly expanded SPAR store, which is packed with grocery essentials as well as drinks, snacks and treats.
“We’re providing quality advanced fuels, more car parking spaces and we have used technology such as self-service checkouts and Pay at Pump for customers’ ease and convenience.
“This is an exciting day for Maxol and for our customers and we’re looking forward to welcoming our customers through our doors to enjoy bags more at Maxol Belvoir.”
Maxol has a network of 252 service stations across the island of Ireland, of which 119 are company owned. In Northern Ireland, it owns 31 forecourts and operates a further 70 through its independent dealer network.