Formula 1 star David Coulthard is to share the secrets of his success with more than 900 business leaders from across the UK and Ireland at a summit in Belfast.
The 13-time grand prix winner will be the keynote speaker when the ScaleX summit returns to the ICC in the city on November 13.
Coulthard, whose racing career saw him drive for Williams, McLaren and Red Bull Racing before co-founding production company The Whisper Group, one of Europe’s fastest growing media production companies, said he was excited to return to Belfast and take part in the gathering.
He said: “One of the last times I was in Belfast was in 2018 with Red Bull Racing for a Formula 1 demo.
“It is a fantastic city and I am looking forward to returning for the ScaleX summit.
“Having lived my earlier life as a Formula 1 driver, I still function at my best when there is pressure to perform.
“I’m used to analysing information quickly, evaluating the risks and rewards, then making a rapid decision to produce a winning outcome.
“Sport and business are very similar in that regard. In both fields there are lots of important decisions that need to be made quickly and calmly.”
He added: “I’m looking forward to meeting many like-minded business people and contributing to the event in order to help them take their businesses to the next level.”
The summit is the brainchild of Simple Scaling co-founders Brendan McGurgan and Claire Colvin.
Attendees will also hear from Portmarnock wellness authority and bestselling author Niall O Murchu and renowned entrepreneur Daniel Priestley.
Topics to be covered include how to become a key person of influence, how to optimise your mental performance and how to communicate with confidence.
Other speakers announced for the summit include entrepreneurs Norman Crowley and Jack Daly, and scaling expert Mac Lackey.
Mr McGurgan, director and co-founder of Simple Scaling, said: “We’re delighted to bring David Coulthard to Belfast as part of this year’s ScaleX summit.
“His experience and knowledge perfectly complements our panel of world-class speakers.”
Ms Colvin, director, added: “This year’s ScaleX summit will help great people do great things with their businesses.
“It isn’t about discovering powerful leaders, it’s about helping people in leadership positions discover the power of their own voice and make the mindset shift required to successfully scale their business.”
