The retail group behind SuperValu, Centra and Mace stores in the north has announced a £14 million investment in local produce with a new own-label range.
Musgrave NI’s ‘Good Food Locally Sourced’ brand includes around 150 products sourced from meat, poultry, dairy and ready meal producers from across the island of Ireland.
Suppliers involved in the new range include McAtamney’s Gourmet Kitchen in Portglenone and Strathroy Dairies in Omagh.
Musgrave said the ‘Good Food’ range will be made available in more than 200 Centra, Mace and SuperValu stores from May 6.
Julie Cherry, trading director at Musgrave NI said: “Good Food is an authentic promise of taste, quality and value, while Locally Sourced makes an equally important promise that the range is sourced from here”.
“Our investment to bring ‘Good Food Locally Sourced’ to market reflects our already firm commitment to supporting local producers and suppliers - we spend £166m annually on local food and drink, we work with 3,000 local farmers and 240 local food and drink suppliers, and stock over 4,500 local products across our stores.”
Other suppliers involved in the range include Skea Egg Farms; Doherty & Gray and Ballymaguire Foods.
