Primark has confirmed its first ever standalone homewares store will open in Belfast city centre this March.
The 8,700 sq ft outlet outlet will open at Fountain House, which previously housed part of Primark’s retail operation during the refurbishment of Bank Buildings.
The Dublin-based retailer originally bought the Donegall Place building in late 2018 in the aftermath of the fire which devastated its flagship Belfast store.
Fountain House went back on the market in late 2022 when Primark reopened its new Bank Buildings store, but it has remained vacant since.
Primark said the move is in response to the growth in the homewares side of its business, which has expanded significantly since 2021.
It said the relocation of its homewares range will create more space for its children’s and menswear ranges in Bank Buildings.
“This is a truly proud moment for Primark as we open our first standalone Primark Home store,” said Fintan Costello, who heads the Primark and Pennys operations on the island of Ireland.
“Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city centre to showcase our expanded homeware range.
“Our Home collection has always proven to be a real hit among our Belfast customers and we can’t wait to welcome them into our very first Primark Home store.”
