Amazon will introduce advertisements to its Prime Video streaming service from next month.
The tech giant has confirmed that the move to begin showing adverts on its TV programmes and films will come into effect on February 5.
Following in the footsteps of rival streaming giants, it previously announced the change and confirmed customers will see “limited” adverts unless they pay £2.99 per month to remove them.
In an email to customers, it said it would “allow us to continue investing in compelling content and keep increasing that investment over a long period of time”.
“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” the firm added in an email to customers,” it added.
“No action is required from you, and there is no change to the current price of your Prime membership.”
But it added that there is a “a new ad-free option for an additional £2.99 per month” for users.
It said that even if people pay to remove ads, live content such as sports will continue to include advertising.
Other rival streaming giants have previously introduced adverts and additional ad-free subscriptions in a bid to generate more cash.
Disney+ and Netflix both introduced cheaper ad-supported memberships amid price rises.
Amazon previously said that advertising would also begin in the United States on January 29.
It will also be rolled out in Germany on February 5 and is expected to be expanded to France, Italy, Spain, Mexico and Australia later in the year.
Subscription to Amazon Prime includes one-day delivery on products as well as access to its streaming service.
