Tesco urged to drop ‘unethical’ in-store infant feeding advice trial

Tesco said the pilot ‘was designed to offer additional support to parents and carers through free and impartial advice’.

Midwives have been offered branded uniforms and undergone training by Danone for the pilot at a Tesco store (Alamy/PA — Midwives have been offered branded uniforms and undergone training by Danone for the pilot at a Tesco store (Alamy/PA (Alamy Stock Photo)

By Josie Clarke, PA Consumer Affairs Correspondent

January 08, 2025 at 11:30pm GMT

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Tesco urged to drop ‘unethical’ in-store infant feeding advice trial